The images above and below show examples of how the new, space-saving packaging compares to our traditional cereal boxes.

Read the official press release at KelloggCompany.com

Our company kicked off a six-month test of a more consumer-friendly, space-saving cereal box that ultimately may transform supermarket cereal aisles forever.

"The new test boxes will contain the same amount of the food people love and will fit more easily into consumers' pantries," says Kim Miller, Vice President, Marketing, U.S. Morning Foods, in a press release announcing the test, which is taking place with participating Wal-Mart and, starting early February 2009, Kroger stores in the Detroit area.

She continues, "The new compact packaging also allows for more efficient use of retailer space and enables retailers to offer a wider variety of products."

By optimizing the box configuration, our Packaging Engineering team has been able to reduce the package size without decreasing the amount of food. The new design marks the most significant innovation in cereal boxes since the 1950s.

"The test of this new space-saving packaging is part of our ongoing commitment to identify solutions that help us meet the needs of our retail partners and consumers," adding that the valuable consumer and retailer insights gained will help our company plan for a possible nationwide rollout of the groundbreaking boxes.

"Metrics for evaluating success of the test include consumer acceptance, retailer feedback and expected internal efficiencies," Kim notes.

The new packaging may also help protect and preserve natural resources by using an average of 8 percent less packaging material per cereal box. This allows us to save energy, reduce greenhouse gases, reduce waste and, of course, save trees.