Kellogg U.S. Snacks recently announced that one of our most popular cereal bars is now being offered with double the whole grains and fiber, giving consumers a healthier - but still tasty - breakfast alternative.

Nutri-Grain cereal bars now boast 8 grams of whole grains and 2 grams of fiber. That equates to five times the amount of whole grains contained in the average snack foods consumers eat in the mornings. "According to research, consumers are looking to add more whole grains, calcium, fiber and antioxidants to their diets," says Scott Sundheim, associate brand marketing director, Wholesome Snacks, U.S. Snacks. "In fact, it has been shown

The new-and-improved bars are being positioned to snackers who are trying to make good food choices - letting them know that starting off the morning with a nutritious breakfast food can help put them on the right track for the rest of the day.

Flavor first

U.S. Snacks is also offering a new Nutri-Grain cereal bar flavor on a national level for the first time in a decade. Blackberry has now joined strawberry, apple cinnamon, raspberry, blueberry, mixed berry and cherry in the Nutri-Grain lineup.

"Like our other Nutri-Grain fruit flavors, the new blackberry bars are made with real fruit," Scott notes. "And right now, nobody else offers a blackberry-flavored product in the wholesome snacks category. Research shows that blackberry, once considered exotic, is now as popular with consumers as other common fruit flavors."

Nutri-Grain bars were introduced in 1991 as a convenient breakfast alternative. The brand has grown over the years to now include Nutri-Grain Fruit & Nuts Bars and Nutri-Grain Yogurt Bars, which contain 20 percent of the recommended daily value of calcium. Our colleagues in U.S. Frozen Foods also offer several varieties of Eggo/Nutri-Grain waffles.

The brand has an international presence as well, with Nutri-Grain products available in countries such as Canada, the United Kingdom, Venezuela and Australia.