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New Kellogg Licensed Merchandise Site Offers Bigger Selection, Better Shopping

Now there's a new website that promises to give consumers seeking Kellogg licensed merchandise a more robust online shopping experience and broader selection of goods than ever before.




The home page of the new Kellogg's Store is engaging, easy to navigate and closely aligned with our company's other public websites.

The Kellogg's Store, launched in mid-December, offers an extensive array of Kellogg-branded merchandise featuring both current and vintage designs. You can purchase clothing and accessories, collectable items and home and kitchen products, as well as toys, puzzles and games - and more.

"In addition to an expanded selection of merchandise, the new site has improved tools for browsing and making purchases," notes Kathleen Pavlack, senior manager, Worldwide Consumer Products. "Plus, it's now more closely aligned with our company's other external sites, Kelloggs.com and KelloggCompany.com."

Convenient links to The Kellogg's Store will be available on both of those sites, as well as directly from Senior K at the top of each page.

More Coming in 2008

The "Kellogg's Cookbook," with decades' worth of favorite recipes from the Kellogg Kitchens, is among the many items you'll find on The Kellogg's Store site.

In early 2008, an entirely new feature will be added that's sure to be a favorite among visitors to the site, Kathleen notes. The "Kellogg's Cookbook," with decades' worth of favorite recipes from the Kellogg Kitchens, is among the many items you'll find on The Kellogg's Store site.

With Photo-On-A-Box, consumers can submit a photo of a family member or friend and have it captured on the front of a package of their favorite Kellogg cereal.

An updated line of Kellogg's Racing merchandise will also be rolled out on the site during the first quarter next year. It'll feature new No. 5 Kellogg's/CARQUEST driver Casey Mears.

The Kellogg's Store will be promoted on our public websites and through other venues in the coming months. In the meantime, make sure to tell your family and friends about it.