See new diagram graphic below

Do you have questions about the new "Kellogg-at-a-Glance"? Click Here for some FAQs

At an August meeting, President and CEO David Mackay introduced the new, updated "Kellogg-at-a-Glance" to company employees. The diagram was originally rolled out last year to communicate the company's Vision and Mission statements and how they're integrated with our Strategic Focus, Operating Principles and the foundations of our business: our K Values, people and commitment to social responsibility.

"The GLT (Global Leadership Team) got together and, as we looked at the graphic, there was a general sense that it really needs to have an overarching sort of statement of purpose – something a bit more emotional that we can connect to, that brings our heritage together with where we want to go as a company," David explained during the meeting.

The new Statement of Purpose, "Bringing Our Best To You," articulates that "Through our foods, we bring health, nutrition and enjoyment to people all over the world." The graphic also elaborates on our Strategic Focus, adding a "Where We Play" section, and our Operating Principles, with a new description of "How We Win."

"The Kellogg-at-a-Glance diagram brings a greater collective understanding of what we're trying to do as a company, what we're trying to be as a company and what our culture's about," said David.

Click here for a larger version and an explanation of the diagram. (opens in a new window)

You may remember that the Fall 2007 cover of Today's K - Senior Edition newsletter first introduced the Kellogg-at-a-Glance diagram.