Links Hydroxcookies.com CBS "Early Show" New York Stock Exchange

Our U.S. Snacks business officially welcomed back Hydrox - the original crème-filled, chocolate sandwich cookie - Thursday, August 21 with a day full of special events in New York City.

The festivities begin Thursday morning on CBS-TV's "Early Show," featuring an interview with Brad Davidson, President, Kellogg North America. He talked about the beloved cookie's unprecedented reintroduction - just in time for its 100th anniversary - and how it's the result of a "Bring Back Hydrox" campaign driven by impassioned consumers.

Then the three winners of a recent online contest searching for America's biggest Hydrox fans joined Brad in serving cookies and milk to members of the show's studio audience.

Later in the morning, Brad and the Hydrox brand team hosted a 100th anniversary milk-and-cookies celebration at Big Daddy's Diner, a retro Manhattan eatery that evokes memories of the classic diner cars of yesteryear.

They were joined by the contest winners and Kim Burton, a 27-year-old aircraft engineer who spearheaded the grass-roots, online consumer campaign to bring back Hydrox. Also present were U.S. Snacks employees Mark Wagner, Executive Vice President and Chief Customer Officer; Jim Holton, Vice President, Eastern Region Sales-DSD; Kimberlee Marsh, Senior Director, Eastern Region Sales; Katy Banfield, Associate Director, Customer Marketing; and Aleta Chase, Senior Manager, Brand Marketing.

Open to the media, the event offered guests the opportunity to be among the first to sample the new Limited Edition 100th Anniversary Hydrox cookies and help to blow out the candles on a special anniversary cake.

The grand finale of the day took place at the New York Stock Exchange, where Brad, Mark, Jim and Aleta rang the closing bell along with Kim and the contest winners.