You told us you'd like to see more about new products. Here's the "scoop" on
a few new smart and tasty choices.
The Pop-Tarts® brand
is going the distance to offer a winning source of whole
grains and fiber, while keeping that famous Pop-Tarts®
taste in the game. The stats are in: With 16 grams of
whole grains (a full third of the recommended 48 grams
we should eat every day), three grams of fiber and six
vitamins and minerals, Pop-Tarts® Toaster Pastries
with One Serving of Whole Grain are in a whole new
ball game.
 Our new Special K Bliss™ bars are
reshaping the snack aisle and the waistline. At 90 calories
per bar, this delicious chocolate-and-fruit duo helps
consumers maximize their weight-management goals
without minimizing good taste.
 All-Bran® cereal has gone even
more fiber-friendly with its new Strawberry Medley cereal.
Our new All-Bran® Fiber Bars and All-Bran® Fiber Drink
Mix each feature a robust 10 grams of fiber per serving.
The All-Bran® 10-Day Challenge encourages consumers
to eat a serving of All-Bran® cereal every day for 10
days. With more vitamins and minerals than the average
supplement, this new great-tasting, real food source is
leading consumers everywhere to make room for fiber.
 Kellogg has filled the health and wellness aisle
near grocery store pharmacies with its new Special K2O® Protein
Water and Special K™ Protein Meal or Snack bars. Consumers can
now pick up their prescriptions and vitamins and an assortment of
Kellogg Company's new protein-enhanced products in a one-stop
shopping experience.
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THE WHOLE GRAIN YARDS:The Pop-Tarts® brand
is going the distance to offer a winning source of whole
grains and fiber, while keeping that famous Pop-Tarts®
taste in the game. The stats are in: With 16 grams of
whole grains (a full third of the recommended 48 grams
we should eat every day), three grams of fiber and six
vitamins and minerals, Pop-Tarts® Toaster Pastries
with One Serving of Whole Grain are in a whole new
ball game.