Support for Haiti relief efforts continues

Click here to make a donation now.

What could my gift to Red Cross provide? • $25 provides a family of five with a kitchen set, giving them the ability to cook and serve food. This includes two cooking pots, a frying pan, bowls, plates, cups and utensils. • $30 provides essential hygiene materials to five people, good for one month. This includes items like a toothbrush and toothpaste, shampoo, body soap, laundry soap, toilet paper, sanitary pads, a razor and a towel. • $60 provides tarps, rope, wood and various tools for a family of five to build a temporary shelter. • $100 provides a cooking set, hygiene pack, blankets and water containers for one family of five following a disaster. • $500 provides a tent large enough to provide shelter for a family of five.

In the aftermath of the devastating earthquakes that struck Haiti on Jan. 12, Kellogg Company, along with our employees and retirees, have generously stepped up to offer support of relief efforts.

As of Jan. 22, nearly 150 U.S. full-time employees and retirees have contributed to the American Red Cross for disaster relief efforts in Haiti. With the company's dollar-for-dollar match, the donations total more than $50,000. This is in addition to the $250,000 grant from Kellogg's Corporate Citizenship Fund.

Prior to the earthquakes, Kellogg was offering humanitarian relief to the impoverished nation of Haiti. In 2009, Kellogg provided more than 300,000 pounds of product to Food For The Poor, a non-profit based in the U.S. The product shipped late in the year, so it was in Haiti when the earthquake hit and available for distribution last week.

Donated food was sourced from both the U.S. and Canada. Product included Special K, Pop-Tarts, Rice Krispies and various crackers.

We are currently identifying additional product in the U.S. for donation, as food will continue to be a priority for those in Haiti.

Canada is also sourcing product to support an industry-wide initiative via Food and Consumer Products of Canada.

In addition, our colleagues in Europe have donated more than $6,000, which the corporate foundation will also be matching.

U.S. employees and retirees are reminded that there is still time for personal donations to the American Red Cross. Donations will be matched dollar-for-dollar.

How can I make a donation?

Kellogg's Corporate Citizenship Fund (KCCF) will provide a dollar-for-dollar match for donations made by employees and retirees to the American Red Cross.

Who's eligible?

• Active, full-time, salaried and hourly employees, and retirees based in the U.S.

How does the program work?

• KCCF will make a dollar-for-dollar match of check and credit card donations to the American Red Cross for earthquake relief efforts in Haiti.
• Minimum donation per employee or retiree is $25.
• Donations must be made prior to June 30, 2010.

Is there a limit on donations?

• KCCF will dollar-for-dollar match, up to a maximum of $5,000 per employee or retiree for this effort.

Click here to make a donation now.