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Cereal Straws, All-Bran Crackers Among Products Cheered at 2007 Golden Gear Awards

Several of our U.S. business units' innovation team members recently gathered to recognize a remarkable year of innovation success at the fifth annual Golden Gear Awards.

Held in January at the Yarrow Conference Center in Augusta, Mich., the Golden Gear Awards were presented to individuals and teams from our U.S. Morning Foods, Snacks, Frozen, Kashi, Specialty Channel and Canadian business units.

The awards acknowledge successful performance in key functions of Sales, Finance, Best Consumer Insight (Consumer Research), Best New Product (Product Development), Supply Chain and Launch Program Management.

Awards additionally recognize products and facilities that support the overall success and sustainable growth of our company, while demonstrating a commitment to our K Values.

Below you'll find a complete list of 2007 Golden Gear Awards recipients in each category:

Best Supporting Insight Award (Consumer Insight)
Morning Foods - Cereal Straws Snacks - Fudge Shoppe Fudge Filled *Frozen Foods - Kashi* Pizza Specialty Channels - Ready-to-eat cereal canisters** Kellogg Canada - Special K Crispy Bites
"Against All Odds " Award (Launch Project Management)
Morning Foods - Special K Chocolatey Delight Snacks - Yogos Rollers *Frozen Foods - Special K Red Berries* Waffles** Kashi - TLC Entertainer Crackers Specialty Channels - Soft Batch Homestyle Kellogg Canada - Rice Krispies Vanilla
Best Adaption of Manufacturing Facility" Award (Supply Chain)
Morning Foods - Omaha Plant Snacks - Kansas City Plant Frozen Foods - Rossville Specialty Channels - Peacock Engineering Kellogg Canada - London Plant
"Show Me the Money" Award (Financial Award)
Morning Foods - Special K Chocolatey Delight Snacks - All Bran Crackers *Frozen Foods - Kashi* Entree Package Reduction** Kellogg Canada - Special K Crispy Bites
"Top Gun" Award (Sales)
Morning Foods - Cereal Straws Snacks - Special K Honey Nut Bars *Frozen Foods - Special K* Waffle Reformulation Specialty Channels - Portfolio Approach to Kashi Execution** Kellogg Canada - Nutri-Grain Sweet & Salty
"Best New Product" Award (Product Development)
Morning Foods - Cereal Straws Snacks - Club Puffed *Frozen Foods - Kashi* Pizza** Kashi - Moutain Medley and Orchard Spice Granola Specialty Channels - Whole Grain Pop-Tarts Kellogg Canada - Rice Krispies Vanilla