Gear up for game day with Cheez-It, other Kellogg favorites

Each year, millions gather together to watch football's ultimate match-up. Kick off for this year's Super Bowl will take place Sunday evening – but more importantly, what will you be serving your game-day guests?

To help party hosts be an MVP in the kitchen while ensuring they don't miss kick-off, the Cheez-It brand has partnered up with sportscaster and self-proclaimed "foodie" Rich Hollenberg to offer quick and easy food suggestions for entertaining guests on game day. Click here to watch Rich's "Super Bowl Party" segment from WAGA-TV in Atlanta, Ga.

Rich will have appeared on 10 television segments across the nation in the weeks leading up to Super Bowl Sunday, promoting new Cheez-It Italian Four Cheese crackers as an easy snack that will add pizzazz to any game-day party.

But Cheez-It crackers aren't the only Kellogg products that will have game-day guests raving. Check out these recipes, as well as other party favorites, on www.snackpicks.com and www.kelloggs.com:

• Big Game Mix

• Touchdown Toppers