His squeaky voice and fun antics began appearing in Keebler advertising during the year 1969.
This year, Ernest J. Keebler, affectionately known as Ernie, is celebrating 40 years of serving as spokes-elf for Keebler cookies and crackers.
From his humble beginnings starring in Keebler ads, Ernie can now be found on packages, premiums and licensed goods, as well as at community and company events serving as a goodwill steward and spokes-elf.
Ernest J. Keebler
Head baker and
Elves stop counting
Size isn't everything
People who don't
believe in elves
Main qualities: Generosity, dedication, modesty
In addition to his role as spokes-elf, Ernie also serves as head baker in the Hollow Tree, ensuring we produce only "Uncommonly Good" products for our consumers.
And though he's kept busy these last 40 years - don't expect this elf to slow down anytime soon. Look for many more exciting products and little acts of sweetness from Ernie in the years to come.
In honor of his years as Keebler spokes-elf, a display was created for Ernie at our Headquarters in Battle Creek. It even included a cake with anniversary wishes.