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Happy Anniversary, Ernie!
Popular advertising icon celebrates 40 years as Keebler spokes-elf

His squeaky voice and fun antics began appearing in Keebler advertising during the year 1969.

This year, Ernest J. Keebler, affectionately known as Ernie, is celebrating 40 years of serving as spokes-elf for Keebler cookies and crackers.

Fun facts
about Ernie

Full name:
Ernest J. Keebler

Head baker and spokes-elf

Elves stop counting after 150

Size isn't everything

Pet peeve:
People who don't believe in elves

Main qualities: Generosity, dedication, modesty

From his humble beginnings starring in Keebler ads, Ernie can now be found on packages, premiums and licensed goods, as well as at community and company events serving as a goodwill steward and spokes-elf.

In addition to his role as spokes-elf, Ernie also serves as head baker in the Hollow Tree, ensuring we produce only "Uncommonly Good" products for our consumers.

And though he's kept busy these last 40 years - don't expect this elf to slow down anytime soon. Look for many more exciting products and little acts of sweetness from Ernie in the years to come.

In honor of his years as Keebler spokes-elf, a display was created for Ernie at our Headquarters in Battle Creek. It even included a cake with anniversary wishes.


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