At Kellogg, accountability is a K Value and has been part of the company culture since its beginnings.

"The legacy of W.K. Kellogg has inspired and guided our company's activities from environmental stewardship to community giving to health and nutrition," says Celeste Clark, Senior Vice President, Global Nutrition, Corporate Affairs and Chief Sustainability Officer. "As we begin reporting on our commitments in these and other areas, we all have a responsibility to continue to follow in W.K.'s footsteps by playing a greater role in the corporate responsibility of our company."

That's the message to Kellogg employees. Whether it's creating new product innovations to help consumers meet their health goals or identifying ways to reduce energy use at our manufacturing facilities, the implementation of our corporate responsibility strategies will require dedication from all Kellogg employees worldwide.

Kellogg employees in action

There are numerous instances where employees have already become champions of corporate responsibility. For example:

• Health and nutrition continue to be cornerstones of our company. Just as we encourage our consumers to pursue active and healthy lifestyles through programs such as Earn Your Stripes, employees (and retirees) are encouraged to participate in Feeling Gr-r-reat health screenings where available and take actions to live a healthy life style.

• Demonstrating good stewardship of the world's natural resources is becoming increasingly important to business. Employees in Querétaro, Mexico, undertook a project to restore a native plant species in protected areas around Peña de Bernal, the world's second-largest rock monolith. The project was coordinated by a Corporate Social Responsibility (CSR) Committee in our Mexican business.

After raising funds through a promotion with Wal-Mart stores, 150 Kellogg volunteers worked with local citizens to plant 5,000 plants called sotols in just one day. Ultimately, the government oversaw the planting of 15,000 sotols with the funds raised by Kellogg.

"We are all starting to be more environmentally conscious, and we want to do the right thing," says Lulu Ibarguengoitia, coordinator of environmental activities for the Querétaro CSR committee, and KLA Manager of Quality and Environmental Programs.

• Our company has long been committed to giving back in the communities where we operate. To that end, Kellogg has become one of three founding partners of the Global FoodBanking Network (GFN), established to alleviate world hunger by supporting food banks and creating new ones where they are needed.

In South Africa, Kellogg's Mini Khumalo is one of the primary drivers working with GFN to open the first of what will become a national system of food banks in the country.

Mini has spent countless hours – both during the business day and on his own time – preparing to get the South African food banks up and running. He traveled to the U.S. to visit established food banks in Chicago, Milwaukee and Battle Creek.

"When I saw the U.S. food banks, the lights just went on for me," Mini says. "I knew it would work here. We've been waiting years for something like this."

So, you might ask, how can I make a difference?

There are many ways retirees can contribute to our corporate responsibility efforts, whether it's in the marketplace, environment or communities where you live.Turn off the lights when you leave a room. Carry a recyclable bag to the grocery and on othe shopping errand.Tell a friend about the nutritional benefits of a Kellogg product.

You can truly make a difference!

For more information about our Corporate Responsibility efforts and goals, please visit www.Kelloggcompany.com/CR.