Now report highlights Kellogg accomplishments, goals in four key areas: environment, marketplace, community, workplace

Did you know that in 2007 Kellogg decreased the amount of air space in cases of our U.S. cereals while increasing the amount of product loaded on each truck?

This reduced the number of vehicle miles required for distribution, saving our company about 74,000 gallons of fuel and, at the same time, helping our environment. It's just one example of how our company is continually striving to conduct our business in a way that reduces the total environmental impact of our products and operations.

Check it out! Kellogg this morning issued an official press release annnouncing the debut of our first-ever global Corporate Responsibility Report. Read it at www.KelloggCompany.com/CR

"The broad range of issues that occur across our value chain and are most important to our company and its stakeholders were grouped into four key areas that not only form the structure for the report, but will also drive the further development of our corporate responsibility strategy," explains Celeste Clark, Chief Sustainability Officer. "These areas are environment, marketplace, community and workplace."

(In the next days, we'll take a closer look at how our company is continuing to strengthen its focus on doing business in ways that demonstrate good stewardship of our planet's natural resources.)

Let's take a brief look at three of those areas:

Marketplace

Our success in the marketplace depends on earning consumers' trust by meeting their needs for nutritious and enjoyable foods that are sourced, manufactured and marketed responsibly. That means coming up with innovative solutions that take into account broader societal concerns about how we source our ingredients and materials as well as health and nutrition, product quality and food safety.

Some of our accomplishments highlighted in the marketplace area include the introduction of the Kellogg Global Nutrient Criteria, the expansion of Guideline Daily Amount labeling, the launching of product reformulations as well as the enhancement of our health lifestyle and food quality and safety strategies. Future marketplace priorities include expanding nutritious food choices, improving the effectiveness of health and nutrition education programs, further development of our responsible sourcing efforts, meeting increased supplier diversity targets and developing Marketplace Key Performance Indicators and targets.

Community

Following the example of our founder, W.K. Kellogg, our company cares about building strong communities and believes we have a responsibility to invest in them through partnerships, volunteerism and donations of products and resources.

"We have a rich history of corporate citizenship throughout our organization," says President and CEO David Mackay. "It is a legacy that is carried out with passion by our global network of employees."

The community section of the report illustrates the many ways our company and its employees contribute funds, food and personal time to charitable causes, along with future plans to continue enhancing our efforts and develop Community Key Performance Indicators and targets.

Workplace

We foster a safe, inclusive, values-driven workplace that develops and rewards our employees for ethical behavior and sustainable results. Our K Values set us apart as a company and form the basis of our workplace culture.

Creating a healthy and safe working environment is a top priority for our company. In 2007, Kellogg's Total Recordable Injury Rate was 47 percent lower than the food industry average. Four of our facilities in 2007 did not experience a recordable injury and 10 did not record any lost work day cases.

Our investments in diversity are highlighted in the workplace section as well, along with our goals to further our diversity and inclusion programs and recruitment to continue building a work force that is representative of consumer demographics.

"This report really showcases the depth and breadth of our efforts, and we are committed to continuing this journey," Celeste says. "Going forward, we will be further refining our objectives and metrics in each of these areas."