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Spring 2008 Today's K™ Senior Edition - Cover Story

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Great Response to Our Readership Survey

Thank you to the more than 700 retirees who completed and sent in the Reader Survey from the Fall 2007 newsletter. This total represented a six percent response rate, which is considered excellent for such surveys.

Congratulations to Our Raffle Winners

Mary Ann Crothers, Battle Creek, Mich., was indeed lucky. Amazingly, her answer to the survey question of what she'd like to see on the retiree website: "My name as a winner of a laptop computer so I can visit SeniorK.com and keep up-to-date with my favorite company and people." Mary Ann retired from Kellogg.

Mary Melnick, South Amboy, N.J., retired from Keebler and says she just never wins anything. Not anymore! Mary won a digital photo camera and printer.

Keebler Retiree Chuck Williams, Morrison, Colo., was surprised to win a digital camera and printer and noted, "I appreciate what Kellogg is doing for retirees."

Click here for the complete article with pictures of our Raffle Winners

"That's not surprising," notes Cyd Kilduff, associate director, Work/Life Programs, who oversees retiree programs, "Our retirees may be spread out across the country, but most remain very connected and are genuinely interested in what's happening at the company and with fellow retirees. "

Overwhelmingly, the feedback was positive for Today's K™ Senior Edition and the retiree website, Senior K. There were many comments regarding how Kellogg communicates with its retirees, such as "Keep up the good work!" and "Thanks for all you do for us." (There were plenty of suggestions too. Read on.)

How you rated Today's K™ Senior Edition

92% of survey respondents read "Most" or "All" of the newsletter
The newsletter sections ranked in terms of highest interest are as follows:
1. Health and Benefits News
2. Company News
3. Cover Stories

Your write-in comments made it clear what else retirees would like to see in the newsletter: more articles on new Kellogg products; more health and nutrition tips; money-saving and retiree-living ideas; company historical photos; information about different companies that joined Kellogg through the years, and brain teasers or quizzes.

In response to this feedback, you'll see some changes beginning with this issue.

First, look for new product information in every issue and a focus on nutrition, health or consumer tips. (Click here to share a tip.)

You'll also find select photos from the Kellogg archives to help you learn more about our history or take a stroll down memory lane. Be sure to try the new "K Quiz™" to test your knowledge about the company.

Finally, many survey respondents requested news about recent retirees and more stories about fellow retirees. The Senior K Message Board is a great option for new retirees to say hello or long-time retirees to share their recent travel stories or company memories.

What you told us about SeniorK.com

While many retirees have joined the online world, according to our survey only about half of our retirees own or have access to a computer. Of those of you with an Internet connection, 50 percent visit SeniorK.com once a month, almost 20 percent visit weekly and 2 percent go to the website daily.

SeniorK.com provides the fastest and most effective way to reach retirees, with up-to date news stories, retiree tips and photos, and an online retiree directory.