"The Kellogg-at-a-Glance
diagram brings a greater collective
understanding of what we’re trying to
do as a company, what we’re trying
to be as a company and what our
culture's about."
-- David Mackay,
President and CEO |
At an August meeting, President and CEO David Mackay introduced the new, updated "Kellogg-at-a-Glance"
to company employees. The diagram was originally rolled out last year to communicate the company's
Vision and Mission statements and how they're integrated with our Strategic Focus, Operating Principles
and the foundations of our business: our K Values, people and commitment to social responsibility.
A single theme - "Bringing Our Best to You" - continues to resonate from the halls of Kellogg history through
the present day and into our future. As the company's Statement of Purpose states, this theme means that: "Through our foods, we bring health, nutrition and enjoyment to people all over the world."
The new graphic, which can be seen on www.SeniorK.com, also elaborates on the company's Strategic Focus,
adding a "Where We Play" section, and our Operating Principles, with a new description of "How We Win."
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