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Introducing Nutrition at a Glance Our Legacy of Nutrition Leadership Continues In June, the company announced two important efforts: new Nutrient Criteria that it is applying to products marketed to children and new Guideline Daily Amount front-of-pack labeling designed to better serve today's consumer. These actions reflect a huge step not only for Kellogg, but also for other businesses within the food industry. So much so that government officials, nutrition experts, academics and food advocacy groups applauded the company for acting responsibly on behalf of consumers. The Nutrient Criteria are science-based and sets an enhanced nutritional standard for what products may be marketed to children. Kellogg will reformulate almost 50 percent of its products to achieve this selfimposed standard. Likewise, the Guideline Daily Amount (GDA) labeling is based on our labeling experience in Europe and Canada. Presented in a simple format, GDAs are designed to help consumers make food choices specific to their individual needs. Kellogg cereals with the GDA labeling began appearing on the shelves in October. "For more than 100 years, Kellogg has been committed to helping consumers make informed food choices. Guideline Daily Amounts on our ready-to-eat cereals will further this commitment." Celeste Clark, senior vice president, Global Nutrition and Corporate Affairs Research shows consumers want quick and easy ways to make informed nutrition choices. Kellogg is introducing a new feature on cereal boxes that takes key nutrient information from the side panel and puts it on the front of the box. Nutrition at a Glance is an easy-to-use tool that shows you what's in a serving of Kellogg's cereal and the percentage it contributes to the Guideline Daily Amount (GDA) for the entire day (based on a 2,000 calorie diet). GDAs are not new recommendations or standards for the way you should eat. Instead, GDAs are simply a new way to look at and think about Daily Values, which are displayed on the side Nutrition Facts Panel. GDAs are benchmark values that can help guide you toward the daily amounts suggested for a balanced diet. While there is a GDA for most nutrients, Kellogg has chosen to introduce Nutrition at a Glance with the nutrients that are considered most important. Four key nutrients will be displayed on every cereal package: calories, total fat, sodium and sugars. Most Americans are trying to moderate these nutrients in their diet and you can think of these nutrients as ones most Americans generally need "less of." Each product will highlight up to two additional nutrients: fiber, calcium, magnesium, potassium and vitamins A, C and E. These nutrients have been identified by NHANES* as those most Americans need "more of." How Do I use Guideline Daily Amounts? The percent GDA on the label can help you understand how a serving of that cereal contributes to the GDA for the entire day, which may help you: Evaluate Nutrients. The percentage on the front label shows if there is "a little" or "a lot" of a nutrient in a serving of food. In general, 5 percent or less is considered "a little" and 20 percent or more is considered "a lot." Make Comparisons. Use the GDA to compare key nutrients in one Kellogg's cereal product to another. Because serving sizes can differ, we've clearly labeled the serving size of each cereal on Nutrition at a Glance so you can do just that. Select Products. Use GDAs to select products that help you meet your goals. If you are trying to moderate your intake of a certain nutrient (such as fat or sodium), you should strive to consume 100 percent or less of the GDA per day. For nutrients you want to be sure to get enough of (such as fiber or vitamin A) you should aim to reach at least 100 percent of the GDA per day.** Why isn't a percentage shown for sugar? No percentage for sugar is given since a Daily Value has not been established. The Institute of Medicine suggests that less than 25% of your daily calories should come from added sugars in order to help minimize the consumption of foods with empty calories.*** For a 2,000 calorie a day diet, this would equal 125 grams of added sugar each day. Helping Consumers Understand Nutrition - Updated Kellogg WebSite Offers Easy-to-Use Information You'll find lots of practical details on foods, diet and healthy living on www.kelloggsnutrition.com. The website engages people by its simple design, easy-to-use features and emphasis on "real world" applications. That is, you'll find simple, straightforward definitions of nutritional concepts as well as tips and tools to achieve optimal health. *National Health and Nutrition Examination Survey (NHANES) is a government study that examines what Americans eat and how it compares to recommended intake. **As always, it is important to discuss your goals with your healthcare provider before making any changes to your diet or exercise routine. ***Institute of Medicine (2002/2005)