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Today it is more important than ever to build on Kellogg Company’s 100-year heritage of
corporate citizenship by delivering sustainable results while making responsible choices.
Currently there are many initiatives already in place where the company is making a difference,
and our tradition of corporate responsibility is essential for a successful future.
Retiree Program
Contributes to
Green Effort
Our company's sustainability effort,
along with our retiree program goal of
consistency, inspired a new process
for recognizing retirees during the
holiday season. We will no longer
package and mail holiday gift boxes
or tins filled with product, which have
been traditionally sent to some groups
of retirees. This year, Kellogg is giving
a greener alternative by sending all
retirees a holiday card with company
coupons enabling retirees to purchase
any Kellogg product of their choosing.
Did You Know?
Environmental
stewardship isn't a
new concept for us –
W.K. Kellogg began
purchasing recycled
paperboard when he
founded our company
in 1906. |
The company organized these efforts into four key areas: marketplace, workplace, environment
and community. To further demonstrate our progress and commitment in these areas,
Kellogg will be issuing its first global Corporate Responsibility Report in January 2009 on
www.kelloggcompany.com.
One area where Kellogg has made measurable progress in recent years is the environment.
In an increasingly challenging and resource-constrained world, companies are expected to
develop innovative solutions to improve quality of life.
"Environmental issues are increasingly shaping the context of our business. The cost and
availability of water and energy; the impacts of agricultural production on land, biodiversity and
water quality; and the rising concerns about climate changes all have implications for operations
throughout our business," notes Celeste Clark, Senior Vice President, Global Nutrition and
Corporate Affairs, who recently was named as the company’s Chief Sustainability Officer.
"For Kellogg to be the food company of choice, we must make responsible choices relating
to these and other environmental issues. We are implementing initiatives across the company
aimed at reducing our environmental impacts," Celeste adds.
A specific example includes the change in the retiree holiday gift box program (see sidebar).
Other examples of progress in the areas of packaging, emissions, energy and transportation at
Kellogg have resulted in these savings:
- More than 10 million pounds of packaging material eliminated in two years in North America.
- Modifications to the steam system at our Battle Creek plant reduced greenhouse gas
emissions by 1,300 tons per year.
- Overall, we reduced energy use by 4.5 percent per pound of product produced.
- Distribution network efficiencies in the U.S. have saved more than 700,000 gallons
of fuel annually.
Watch for more details on the new Corporate Responsibility Report in January on
www.seniork.com. |