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Kellogg Commitment to Corporate Responsibility Vital to Future

Today it is more important than ever to build on Kellogg Company’s 100-year heritage of corporate citizenship by delivering sustainable results while making responsible choices. Currently there are many initiatives already in place where the company is making a difference, and our tradition of corporate responsibility is essential for a successful future.

Retiree Program Contributes to
Green Effort

Our company's sustainability effort, along with our retiree program goal of consistency, inspired a new process for recognizing retirees during the holiday season. We will no longer package and mail holiday gift boxes or tins filled with product, which have been traditionally sent to some groups of retirees. This year, Kellogg is giving a greener alternative by sending all retirees a holiday card with company coupons enabling retirees to purchase any Kellogg product of their choosing.

Did You Know?

Environmental stewardship isn't a new concept for us – W.K. Kellogg began purchasing recycled paperboard when he founded our company in 1906.

The company organized these efforts into four key areas: marketplace, workplace, environment and community. To further demonstrate our progress and commitment in these areas, Kellogg will be issuing its first global Corporate Responsibility Report in January 2009 on www.kelloggcompany.com.

One area where Kellogg has made measurable progress in recent years is the environment. In an increasingly challenging and resource-constrained world, companies are expected to develop innovative solutions to improve quality of life.

"Environmental issues are increasingly shaping the context of our business. The cost and availability of water and energy; the impacts of agricultural production on land, biodiversity and water quality; and the rising concerns about climate changes all have implications for operations throughout our business," notes Celeste Clark, Senior Vice President, Global Nutrition and Corporate Affairs, who recently was named as the company’s Chief Sustainability Officer.

"For Kellogg to be the food company of choice, we must make responsible choices relating to these and other environmental issues. We are implementing initiatives across the company aimed at reducing our environmental impacts," Celeste adds.

A specific example includes the change in the retiree holiday gift box program (see sidebar). Other examples of progress in the areas of packaging, emissions, energy and transportation at Kellogg have resulted in these savings:

More than 10 million pounds of packaging material eliminated in two years in North America.
Modifications to the steam system at our Battle Creek plant reduced greenhouse gas emissions by 1,300 tons per year.
Overall, we reduced energy use by 4.5 percent per pound of product produced.
Distribution network efficiencies in the U.S. have saved more than 700,000 gallons of fuel annually.

Watch for more details on the new Corporate Responsibility Report in January on
www.seniork.com.