Cereal: Convenient, affordable nutrition

This week on Senior K you've read about the complete story of cereal. You've read about its nutritional benefits, learned to tell fact from fiction regarding popular cereal misconceptions and discovered that Kellogg's cereals are a mainstay in two-thirds of the homes in our major markets.

As impressive as that all may be, there's still one additional part of the story left to tell before you can consider yourself the ultimate cereal expert. And the final piece to the puzzle is cereal's convenience and affordability.

"At just 50 cents per serving, Kellogg's cereals are an excellent nutritional value for consumers, especially during these challenging economic times," states Doug VanDevelde, Senior Vice President, RTEC Marketing and Innovation. "Additionally, our cereals are less than one-quarter of the price of many other popular breakfast options."

Cereal is also a convenient choice because it requires little-to-no preparation, is portable and shelf-stable. For busy moms and families, cereal is an easy way to get kids to eat a healthy breakfast that provides the necessary nutrition, including fiber, they need to start their day off right.

Since 1906, Kellogg's cereals have been the best way to start the day with wholesome nutrition that's not only affordable and convenient, but that's also delicious. After all, it's not nutrition until it's consumed, and people love cereal! With more than 80 cereals in the U.S., Kellogg offers a wide variety of products to meet consumers' taste preferences.

As we conclude this week's series on cereal, we hope you'll remember the important role each of us plays as a Kellogg ambassador. Whether you mention your favorite Kellogg's cereal to a friend, explain to a loved one the important role of higher-fiber cereals to maintaining overall health, or dispel a common cereal myth with a neighbor, we are all helping to promote our brands and company, one conversation at a time.