Cereal: The complete story

As we prepare to honor the 150th anniversary of W.K. Kellogg's birth in April, it's appropriate to reflect upon the company's achievements and advancements since our founder sold the first box of Kellogg's Corn Flakes in 1906.

Take Note Every Kellogg employee and retiree contributes to the overall success of our company. Become a Kellogg ambassador by telling the story of cereal with friends and family – look for the sidebar in each of this week's articles for new and interesting facts to share.

"We are a company of dedicated people making quality products for a healthier world."

Since 1906, Kellogg's cereals have been the best way to start the day. Our company has long been a breakfast innovator and today we offer more than 80 cereals in the U.S. In fact, Kellogg's cereals are a mainstay in more than 75 percent of U.S. homes, and in two-thirds of our major markets worldwide.

This week Senior K will explore a different and unique feature of cereal each day.

"Each of our employees can play a role as ambassadors for our brands and our company," states President and CEO David Mackay. "By brushing up on our knowledge about the many benefits of cereal, we can promote and protect our brands every day."

Here's a sneak peek at a few interesting cereal facts. Be sure to check back each day to learn more!

• Cereal is a typically low-fat, nutrient-dense food. In fact, ready-to-eat cereal and milk is the leading source of 10 nutrients in the diet of U.S. children; it's unlikely that any other two foods contribute so much to the diet, according to National Health and Nutrition Examination survey data. 
• While some people may perceive that cereal is a "heavily processed" food, in reality the process is quite simple.Rice Krispies are simply puffed rice grains; Kellogg's Corn Flakes are flattened grits of corn; and Frosted Mini-Wheats are shredded wheat berries. 
• Not all whole-grain foods are a good source of fiber. In fact, the fiber content of whole-grain foods varies greatly and some whole-grain foods contain very little fiber. More than 90 percent of American adults and children do not get enough fiber in their diets.
• In the 1930s, Kellogg was one of the first companies to include nutrition messages, recipes and product information on the side and back panels of cereal boxes.
• At just 50 cents a serving, Kellogg's cereals are an excellent nutritional value.

You will soon be receiving a one-page overview detailing each of the topics outlined in the four Senior K articles this week. This can be a helpful guide to answer any questions you may have about the benefits of cereal. We hope you enjoy learning about the complete story of cereal in this week's Senior K series and realize the essential role each of us plays in providing delicious and wholesome products – including cereal – to households across the globe.