'Breakfast-building tool' takes guesswork out of healthy eating

Ever wonder how that banana and bowl of Special K in the morning contribute to your Guideline Daily Amounts (GDAs)?

KelloggsNutrition.com has launched a new, interactive "breakfast-building tool" to help our consumers take the guesswork out of eating healthy and living well.

While there are endless choices for breakfast, the tool allows visitors to select their favorite Kellogg cereal and pair it with a fruit or dairy. As they build a breakfast, the tool calculates the calories and key nutrients their selections provide, and display them at the bottom of each page.

"The interactive breakfast-building tool will not only assist consumers in making informed food choices on a daily basis and aid in understanding the basic nutritional values of their selections," says Jennifer Garrett, director, Nutrition Marketing. It will also show the value of the GDA front-of-pack labeling we have pioneered and showcase the great nutrition story of breakfast cereal."

The breakfast-building process:

• The interactive, step-by-step process begins when visitors first select their favorite Kellogg cereal brand such as Special K or All-Bran.
• The next step is to select the specific product within the favorite Kellogg brand. For example, Special K Red Berries, All-Bran Yogurt Bites.   
• Visitors are then asked to choose their serving size, as well as which type of milk they typically use.
• Finally, users are given the option to pair their breakfast cereal with a fruit or dairy option.
• After the selections have been finalized the breakfast-building tool displays the calories and nutrients the breakfast provides and the contribution it makes to the GDAs for the entire day.  

"Consumers should look specifically at nutrients they are trying to eat more, or less of," Jennifer says. "For example, if the breakfast-building tool displays a low fiber content of a selection, go back and experiment with different choices to see how it affects the total - both the type and amount of food chosen can change the nutrient totals."